Sahara Computers selects INC Communication and Starcom for Rs 15 crore ad spend

Sahara Computers & Electronics which is making an entry in the Indian market has completed the pitch process for its advertising partners. While the c...

Liril girl gives way to romantic couple sans waterfall

For decades, people have associated Liril soap with a fresh looking bikini-clad girl under a waterfall. Cut to 2005: the girl and waterfall are gone....

NEWIndia Today Group launches Indian edition of ‘Scientific American’

The India Today Group has added yet another title to its flock, bringing in Scientific American to the country. Scientific American is the world&#8217...

Promax & BDA World Gold Awards finalists announced

In its second year, Promax & BDA India Conference & Awards 2005 is geared up to take a closer look at the Indian television scene. The event is to be...

Consumer goods firms to flow with the volume tide

Consumer goods makers seem to be displaying more trust in the rain gods than the Indian meteorological department. Corporate chieftains in sectors lik...

FMCGs, auto cos put a stop to price revisions to protect margins

It may not be easy to get the best things cheap now. If corporates and market analysts are to be believed, the phase of dramatic cut in prices of good...

Candico ties up with LG Electronics for cross-promotional deal

Leading domestic candy player Candico India is charting a new plan to leverage its mass appeal after its successful “back-to-basics” strategy. The com...

Sanitary ware Advertising in Print dips 31% in Q1 2005 from Q1 2004: AdEx study

Since 2001, the highest growth in Print advertising of 72 per cent in the sanitary ware category came about in 2004. While Jaquar Bath Fittings was...

‘KBC 2’ to be para-dubbed for simulcast on STAR Vijay

KBC 2 would be simulcast not only on STAR Plus but also on STAR Vijay, where the para-dubbed version would be aired. It would be launched on STAR Vija...

Aastha the faith channel launches in USA on DirecTV

Specialty television channel and spiritual network, Aastha TV, is now available in the USA exclusively on DirecTV. Aastha offers viewers spiritual, cu...

ESPN-Star Sports plans another commentator contest next year

After the success of Harsha ki Khoj, now ESPN-Star Sports is exploring the possibility of another <i> ‘khoj’ </i>for the right commentator...

Mumbai leg of exchange4media Conclave 2005 to be held tomorrow

After very successful sessions in Delhi, the Mumbai leg of exchange4media Conclave 2005 will be held on Tuesday (June 7). Well known media and marketi...

Emvies 2005: Judging process completed; case study presentations on June 15

The judging process of Emvies 2005 has completed, taking the event to the case study presentation round, which will give the final winners. Almost 36...

GroupM corners maximum shortlisted entries for EMVIES, followed by Lodestar

The EMVIES committee has announced the shortlisted entries that will be a part of the final judging round. A sneak peek shows that the highest number...

'Branded pizza market stands at about Rs 275 to 325 crore'

According to Rakshit Hargave, Chief of Marketing, Domino's Pizza India, the company grew 40 per cent over the last year. He said, "Branded pizza marke...

Ex-ABP Sandip Ghosh joins Hindustan Times as VP–Media Marketing

Sandip Ghosh, who quit ABP in December last year, has moved to Hindustan Times as Vice-President, Media Marketing. Currently going through the inducti...

Rajnikant Vs. Rajnikant

This is a truly inspiring story. Of a man, who has managed to help two Tamil weeklies, both with rich and illustrious histories, defy the ‘summe...

Mumbai Mirror captures Mumbai icons; Will it capture Mumbai?

When you think of New York, you think of the Statue of Liberty; when you think of London, you think of the Big Ben; when you think of Mumbai, you thin...