Mudra unveils new logo

As part of its silver jubilee celebrations, Mudra Communications Pvt Ltd unveiled its new logo and launched a new portal on Friday.

Celebrity endorsement gets a makeover

The role celebrity endorsers in Indian advertising is changing. The celebrity associated with a brand no longer exhorts the consumers to buy it just b...

Now, Wipro's `baby' gets Maharashtra FDA's notice

The misbranding of `baby' oil issue took on a more serious overtone as the Maharashtra Food and Drug Administration (FDA) sent a notice to one more co...

Dabur banks on beverages to perk up topline growth — Plans Rs 20-cr investment for the brand Activ

Dabur Foods Ltd is eyeing 50 per cent topline growth this fiscal. The company is betting on its beverage portfolio to sustain such a growth level. The...

Radical sets up shop in India

In a bid to tap the expanding market for video games in India, the US-based Radical Entertainment Inc is setting up a game development studio here. Th...

Ernst & Young releases Accounting and Reference guide for media and entertainment companies

Globally, within the Media and Entertainment industry, there is a strong awareness of accounting and financial reporting, which is backed by specific...

The `I Spy` game profits

All of a sudden, sting operations are ‘hot’ business for television news channels. India TV’s recent spycam operation on actors Shak...

FICCI FRAMES 2005 to focus on Indian entertainment industry

FICCI's Annual Global Convention on the Business of Entertainment, FRAMES, is scheduled to take place this year from April 4 to 6 in Mumbai with the t...