Salil Kapoor , Head of Marketing, LGEIL

<p align=justify>“I believe that marketing is beyond advertising and is beyond a 30-second ad. There are some companies which have a visibility issue,...

Madison Creative bags Deccan Chronicle's advertising duties

Madison Creative has bagged Deccan Chronicle's advertising duties. The ad spends is in the region of Rs 5 crore. Deccan Chronicle, a strong player in...

JWT wins Unicef's polio immunisation account worth Rs 20 crore

JWT has won the Unicef's polio immunisation programme worth around Rs 20 crore from O&M. Five agencies were in the fray, with JWT Delhi and incumbent...

Tribal DDB inks deal with Mudra

Tribal DDB Worldwide, the digital interactive arm of the DDB group, has entered into a strategic alliance with Mudra Communications to set up a new en...

Mudra bags Concerned Communicator Award 2004

An entry from Mudra, New Delhi, has bagged the Concerned Communicator Award (CCA) for 2004, instituted by the Rajasthan Patrika daily.

AAAI draws up a 10-point programme to enhance ad industry

In lieu of its Diamond Jubilee year, AAAI has drawn up a ten-point programme, which would foster the growth of the advertising industry. The programme...

Thums Up launches Everest Challenge

Thums Up has taken a unique promotion route by launching Thums Up Everest Challenge, which endeavours to bring a real challenge to the doorstep and da...

New Tamil entertainment channel ‘Tamizh-th-Thirai’ to go on air from March 23

A new Tamil entertainment channel ‘Tamizh-th-Thirai’, promoted by Tamil film producers and directors, in association with cable TV operato...

LG targets Rs 1,200 cr from Indo-Pak series

In order to cash in on the cricket fever in the country, LG Electronics India Ltd (LGEIL) hopes to garner revenue of Rs 1,200 crore with its new promo...

Arrow to launch new ad campaign for Spring Summers collection

Arrow, a part of Phillips -Van Heusen Corporation, USA, will be launching its new ad campaign for Spring Summers collection by next month. "The creati...

Indian Express group takes 10 per cent share in Mid Day

Mid Day Multimedia has got yet another stakeholder. This time it is the Indian Express that has picked a 10 per cent stake in the organisation. A simi...

Dainik Jagran launches SMS service for news update

Dainik Jagran has become the first Hindi publication to launch an SMS service in the country. 7272 is the key number through which readers can gain ac...

Dish TV adds two lifestyle football channels to its bouquet

Dish TV has given the football lovers in India a chance to celebrate. The country's first Direct-to Home service has added two 'lifestyle football' ch...

Sun Music back on air as SCV is renamed

Viewers of SCV (Sumangali Cable Vision), a 24-hour Tamil film music channel, were greeted with the Sun Music Channel ID from Monday. The channel conti...

MTV Networks India appoints Nitin Jain as VP, Ad Sales

MTV Networks India on Thursday announced the appointment of Nitin Jain as its new Vice President, Ad Sales. Jain came to MTV Networks from GroupM wher...