Carat bags media duties of Chateau Indage and Nomarks

Carat Media Services struck good last week bagging two accounts: Chateau Indage and Nomarks. Confirming the news to exchange4media, Group CEO, Carat,...

With Ever Fresh campaign, Chambal Fertilisers gets into aggressive marketing mode

The ongoing 'Ever Fresh' campaign is reflective of Chambal Fertilisers & Chemicals Ltd.'s aggressive marketing strategy to capture a major pie of the...

Hazy rules on tobacco ads in sports put media in spot

The ban on tobacco advertising seems to have put the media in a quandary. It is not sure what its role should be. Does it carry news and analysis on t...

TME wrests Rs 20-crore STAR media business from Mindshare

The Media Edge (TME) has won the prized STAR media business worth an estimated Rs 20 crore. In its hunt for a media AoR, STAR Network had invited five...

FMCG, toy companies up ante against spurious goods

The menace of counterfeit brands has long been plaguing the Indian FMCG sector. However, the scene is changing rapidly with the united efforts of majo...

Kellogg’s lays out interactive fare on the breakfast table

Interactive promos have now reached the breakfast table. In order to induce brand awareness through some fun and excitement, Kellogg’s has initi...

UTV bags $3m animation deal

UTV, has bagged over $3 million worth of animation projects from broadcasters and production houses in South Africa, Canada, USA and Holland. The com...

Zee Telefilms to sign telecast deal in two days; looks for a name for sports channel

It was a hectic Sunday yesterday for both Zee Telefims and ESPN-STAR as both parleyed with BCCI for the multi-million-dollar cricket telecast rights f...

ESPN seeks legal recourse to fight BCCI nod to Zee

In an attempt to turn around a losing battle, ESPN STAR Sports, has challenged BCCI decision to award cricket telecast rights to Zee, in the Mumbai Hi...

Sony embarks on cross-media promotions for Indian Idols

If ‘Jassi’ was a tool to attract viewers through creating curiosity, while ‘Ye Meri Life Hai’ was instrumental in gaining simple decibel growth, for S...

Stacy Adams enters Indian market, targets high-end segment

The $ 200-mllion American leather footwear manufacturer, Stacy Adams, has tied up with the Rs 75-crore Shoe Technik International Corporation Ltd to p...

Dainik Bhaskar Indian Marketing Awards evokes enthusiastic response; entry date extended

The Dainik Bhaskar Indian Marketing Awards has evoked overwhelming response from the marketing, advertising and media fraternity of the country. Follo...