Advertising in India: Exclusivity breeds confidence

Brand historians always argue that agencies have enjoyed more stable relationships with clients by accepting the condition of exclusivity. Though main...

1pointsize wins bronze at NY Fest

Chennai-based creative shop 1pointsize has bagged a bronze medal and two finalist nominations at the 2004 New York Festival. The winning entry was the...

International: Online ad spending returns to good old days

Online ad spending is surging and will surpass its previous pre-dot-com-crash high point by $1 billion this year, according to a new study released by...

The rural promise

How does a manager deal with a market where Iodex is used not only to ease sore muscles but also as sandwich filling, Horlicks is fed to buffaloes and...

RPG Enterprises to launch Spencer's Hypermarkets — Plans 20 stories in two years

RPG Enterprises has worked out a plan for its retail activities using the brand Spencer. The group has decided to set up approximately 20 such hyperma...

Godrej Sara Lee to extend Ambi Pur brand

Godrej Sara Lee is extending its Ambi Pur brand of air fresheners. So far available only for cars, the brand will now be available as a plug-in device...

Rajat Sharma is back with ‘Adalat’, puts Laloo in witness box

TV presenter Rajat Sharma is back with ‘Aap ki Adalat’, this time on his own channel India TV. The first telecast of the revived programme...

Doordarshan kicks off Olympics bonanza

Doordarshan has made elaborate arrangements to cover the Olympics 2004 at Athens, with round-the-clock exclusive telecast of the games, over all 17 da...

DD to go it alone for BCCI rights

Three days before the bidding deadline for the four-year BCCI telecast rights, public broadcaster Prasar Bharati has decided to “bid competitive...

TRAI proposes one-time entry fee for FM radio

The Telecom Regulatory Authority of India (TRAI) has suggested a new licensing regime for private FM radio channels consisting of a one-time entry fee...

GroupM ready to release latest 3D study on consumer insights

The brand-consumer insight study offers a detailed and comprehensive insight on the relationships between people, brands, media and technology –...

Abhijit Saxena designated Business Head, Zee TV

Finally the void is filled. Zee TV has a new Business Head in Abhijit Saxena, who currently heads Zee MGM, Zee English, Trendz and other niche channel...

“Out-of-Home is the fastest growing media segment”

Pratap Bose, President, Ogilvy Activation, says the outdoor market is currently looking positive because of the increase in bookings driven largely by...