Peter Mukherjea, CEO, Star Network

"The next turnaround would need something dramatic. Today, none of our competitors has appetite for such investment"

Media guys have now become the toast of the business

Sandeep Goyal, Chairman, Dentsu Communications & Dentsu Marcom, feels client organisations are about selling products and every other activity is...

Professionals mull over existence of ‘fun’ factor in advertising

In a panel discussion called at the occasion of the Mumbai launch of Sandeep Goyal’s ‘The Dum Dum Bullet’, professionals – bot...

Advertising in Kolkata – time to look beyond, observe experts

Kolkata chapter of the Business Today Crossfire looked deep into the city, the psyche of the people and lacuna in coming up of age as an advertising h...

Contract breaks free stereotypes with ABN gold card commercial

Latest ABN AMRO Gold Card attracts consumers with easy-to-redeem features. The on-air commercial conveys the message with a spoof. Interestingly, for...

Sara Lee media account back with Media Direction

Sara Lee’s media account was recently awarded back to RK Swamy/BBDO’s media arm, Media Direction after a gap of nearly two and a half year...

International: Starcom wins $ 30-million GM ad account

General Motors Corp has named Starcom, Chicago, to handle its roughly $30-million out-of-home advertising media-buying account. Starcom won the accoun...

RC&M anticipates 25% growth with FMCG cos eyeing rural market

Delhi-based Rural Communication & Marketing (RC&M) anticipates a growth of over 25 per cent this fiscal. Business Head Priya Monga says FMCG majors ar...

Hind Lever bets big on water

At a time when Hindustan Lever (HLL) is going through one of its most challenging phases of growth, the company is betting big on its water business.

Televisions turning Print shy, says AdEx study

Television Advertising on print has witnessed a steep plunge of 38% in the first half of 2004, compared to the last year, though a marginal downtr...

Broadcasters not excited with likely compulsion to go DTH

TRAI has announced intentions to formulate the policy of interoperability, wherein all channels would need to be present on DTH platform. While existi...

NDTV, Zee Telefilms post healthy Q1 profits, TV Today Network dips

Sabse tej or haqeekat jaisee? Not really, as it's all about the big fight. Now that NDTV, Zee Telefilms and TV Today (Aaj Tak's and Headlines Today's...

STAR Gold goes MAX way with single ad-break movie

MAX might have taken STAR Gold’s idea to cash in on the dubbed Hollywood titles but now it is STAR Gold’s turn and in course, it has intro...

New Era to invest Rs 100 cr in DTH

New Era Entertainment, part of Zee Network promoted by Subhash Chandra is planning to invest over Rs 100 crore in the next one year in its Dish TV dir...