Zee TV President Sunil Khanna quits

Confirmed sources indicate that Zee Television President Sunil Khanna has decided to call it a day. The word in the official circuit is that he has al...

Whirlpool's new launches aimed at mass market

From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches acros...

Pepsi plans region hub for juice, pulp

PepsiCo International is planning to make India a regional sourcing hub for certain varieties of fruit juice concentrates and pulp, according to Graha...

Bajaj Electricals to expand global reach, leverage brand

In a strategic move, the Rs 503-crore Bajaj Electricals Ltd—plans to establish the ‘Bajaj’ brand in 15 to 20 countries in the next f...

Washing Machines: Consumer durable majors chalk out new initiatives

To cash in on the monsoons, consumer durable companies have chalked out new marketing initiatives to promote their washing machines across the country...

Insurance Advertising shows a steep rise in Print Medium category over the Years (2000-2003); Life Insurance Products dominate: An AdEx India Analysis

Insurance industry has been one of the most trusted client categories for the print medium. Insurance sector spends on print advertising has skyrocket...

Zee Business channel set for launch on July 15

Zee Business, India's first indigenous, 24-hour business channel, will be launched on the DTH platform from July 15. By September, Zee Business will a...

HBO heads for breakeven this year

Just four-year-old in India, 150 advertisers in its kitty, and an equal number of thematic movie series offered to its viewers, HBO is all set to reac...

CAS only after price, technology concerns are addressed: Trai chief

The conditional access system or CAS can be implemented only when consumer concerns and issues of addressibility, pricing and technology are resolved,...

Cricket bidding season heats up

After Asia Cup and Holland ODI series, broadcasters are now aiming for the five-year telecast rights to the international cricket matches in India. ES...

We tell stories of change agents in an engaging manner: Umesh Anand

Corporates today realise that they have to deal with NGOs and need to know much more about them on an incremental basis. This gives us a clear role as...

Mapping the creative swaps in Indian ad world

In the past few months, the creative arena in the Indian advertising world has experienced a sea change. Accounts have slipped by, new faces have come...

Times to launch 'Newspaper in Education' in Mumbai

The Times Of India has decided to extend its initiative 'Newspaper in Education' to the Mumbai market. The activity is currently executed in eight mar...

Whirlpool's new launches aimed at mass market

From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches acros...