Lemon conquers three-way pitch, bags BBC World creative account

The creative mandate was being handled by Mumbai-based Network Advertising. Meanwhile, TME (The Media Edge) continues to handle the planning and buyin...

rmg david bags Bronze Pencil at One Show

The agency, which had won three nominations this year, bagged a Bronze Pencil for the innovative hoarding it designed for WWF (India).

Ogilvy India merges OOH businesses, launches Ogilvy Activation

The new entity would be an integration of the four specialised outdoor divisions. Pratap Bose is named head of the new unit, while J C Giri would be t...

SSC&B Lintas to handle energy drink from Triumph

Launching its first non- alcoholic beverage, Cult Energy Drink, Triumph Distillers & Vintners, the UB group promoted company, has appointed SSC&B Lint...

International: Identifying the right blend of media, advertising, marketing

Ad Watch: Outlook 2004, the state of the advertising and marketing environment, is once again on the minds of investors, marketers and media and agenc...

Maxima TVC portrays company’s shift to ‘aspirational youth’ segment

Maxima Watches has plunged back into the mainstream. The focus now is on arresting the mindset of the ‘aspirational youth’ in the country....

`Consumers more price sensitive in FMCG than in consumer durables'

The past few months have not only seen a major fluctuation in the prices of FMCG products such as detergents, soaps, shampoos, but also in the colour...

MUL to invest Rs 3,500 mn in new diesel facility

The new facility will have capacity to manufacture 100,000 diesel engines annually. It will begin production in 2006.

STAR plans bigger, better STAR Parivaar awards this year

With the inclusion of an international category this year, the channel aims to scale new highs. The on-ground ceremony will be scheduled for June 11...

There’s no looking back for Ten Sports since Indo-Pak cricket series

The channel has established its dominance in the sports TV segment by retaining a significant share of the viewership created during the historic cric...