Shailja Kejriwal, Creative Director, Content & Communication, STAR India

We are never satisfied. I will give you an example. When we started with afternoon, the highest ratings that came then were around 3. We were hell ben...

Hutch, Alpenliebe rated the best, says BT-TNS India study

Recently concluded Business Today-TNS India-promoted Best Advertising Campaigns Study, conducted in six major cities, has chosen Alpenliebe and Hutch...

LG: Bringing experiential marketing to products

Competition is hotting up in the New Display Products (NDP) segment. In a bid to gain a competitive edge over Philips’ “LCD Mirror TVs&#82...

KG Denim set to spruce up image of its Trigger Brand, eyes urban youth

KG Denim, the makers of the Trigger brand of men’s wear, is retailoring its garments to suit the urban youth. The company is repositioning Trigg...

adidas launches '1' as most advanced shoe ever made

With three years of endeavour, adidas launches its latest offshoot, '1' - a sports shoe powered with artificial intelligence. The group claims it to b...

HLL may extend Lakme Salon, Ayush therapy to popular level

Hindustan Lever Ltd (HLL) may look into the option of extending services like Lakme Beauty Salons and Ayush Therapy Center to a second level, targetin...

Nestle may munch on cereals now

Food major Nestle India is planning to tap the breakfast cereal market of corn flakes, muesli or cereal bars. “In the coming days, we will pay m...

HLL, Pepsi join for tea party

Pepsi and HLL have announced the creation of Pepsi Lipton alliance that pools the companies’ respective strengths to market, sell and distribute...

Cell subscriber base up at 2.7 cr; Bharti corners 25 per cent market

The GSM based mobile subscriber base has gone up by 9.94 lakh in April at 2.71 crore customers with Bharti group cornering almost one-fourth of the ma...

TV channels jack up ad rates for May 13

In an attempt to cash in on the poll fever, television channels have almost doubled their advertising rates for May 13, the election results day. News...

Broadcasting, TV channels to have separate policies

The Telecom Regulatory Authority of India (TRAI ) will come out with separate national policies on broadcasting and distribution of television channel...

FM Radio licence dues: Govt gets cracking in Mumbai

Government has initiated action on encashing the bank guarantees of private FM radio players in Mumbai, for failing to pay up their annual licence fee...