Shyam Malhotra, Executive Director & Editor-in-Chief, Cyber Media

Our challenge is in providing content that has local relevance. There is no point in picking international content as they are, because the informatio...

Medium size agencies are preferred bet, when it comes to public sector

Medium sized advertising agencies are coming out to be more successful in catering to advertising needs of government or public sector organisations,...

Develop 'likeability' index to measure brand endorsements

Even as celebs loom large on TV and print endorsing various brands, questions galore on the net impact of such campaigns. There seems to be a definite...

Cloudy Future? Coke sees less fizz in Limca push

Has Coca-Cola India (CCI) put its cloudy lemon soft drink brand Limca on the backburner? While there are no clear answers to that, the company is defi...

Big Bite: McDonald’s in institutional tie-ups

In a strategic move, retail fast-food giant McDonald’s India is set to relaunch its ‘Happy Meal’ programme with new marketing activi...

Mother Dairy to launch dairy whiteners?

After milk, `dahi' (yoghurt), ice-cream, flavoured milk and butter, the National Dairy Development Board-owned Mother Dairy is now set to launch dairy...

NDTV float price likely to be in Rs 63-70 band

Prannoy Roy-promoted NDTV is likely to fix the float price band between Rs 63-70 for their maiden Initial Public Offer (IPO) which is expected to hit...

The other face of Balaji protagonists

Balaji Telefilms might be well clued when it comes to what Indian women want. But of late it appears that the production house is facing a few women p...

Star shifts top DTH official to Hong Kong

Star Group is shifting its senior-most representative in the direct-to-home (DTH) joint venture company with the Tatas, to Hong Kong. Sources in the c...

Exclusivity is the buzzword in today's radio industry

Radio industry has experienced a sea change over the years. With more and more FM channels stepping in, competition has skyrocketed. And, to gain an e...

As innovative as it gets!

Television and print advertising stand big in portraying excellence in innovation at Pitch Top Ten. Innovative advertising takes a new height as media...

Fragmentation is not all bad

With more and more players venturing in the Indian media, fragmentation seems inevitable, throwing up surplus options for media planners, advertisers...

International Tractors Ltd was the Top Tractor Advertiser on Print Advertising in 2003: An AdEx India Analysis

Last week, we had seen the seasonal nature of the Tractors category in Print. We had also seen that in spite of the good monsoons, there was no signif...

Lokmat Group promotes Jwalant Swaroop as Director, Ad Sales

Jwalant Swaroop to take over as Director, Ad Sales, replacing Ashok Jain, who is the new Director, Operations. Swaroop plans to spearhead the group&#8...