O&M plans research centres to study local idiom for ads

If you want your ads to make an impact on the local audience, merely dubbing them won't help. It is equally important to have an understanding of the...

LG Care prepares for a National rollout; appoints ex-Cavinkare hand as COO

As LG Care is getting ready for its big national rollout, Nand Kumar has been appointed on board as the Chief Operating Officer. Confirming the news t...

Lee launches watch range, eyes impulse buyers

Lee, the premium denim brand from Arvind Fashions, has expanded its accessories portfolio by introducing a watch series. Coming with an affordable pri...

Mixed fortunes for consumer durables industry

There’s good and bad news for the consumer durables industry. The consumer electronics segment has nothing much to smile about. But the Budget h...

Hide & Seek variants to take on Britannia's cookies

Taking on Britannia's brand of Good Day cookies, Parle Products has introduced two new variants under its chocolate chip cookie brand — Hide & S...

Which four would it be?

While everything augurs well for the telecom industry, not all of it augurs well for everyone in it. Research firm Gartner's prediction for the year h...

Ajay Shukla joins India Today Group as the Publishing Director of Reader's Digest

Ajay Shukla has joined the India Today Group as the Publishing Director of Reader's Digest. Ajay comes in from ABN AMRO Bank and will take over from S...

Anandhavikatan records 30% increase in sales after content revamp

<I>Anandhavikatan</I> revamped its content based on a reader survey. The results indicate that it was a prudent move. The magazine claims to have reco...

Follow the leader?

Who leads the rat race in the quest for ad monies? We decided to do some number crunching of our own to determine the leader of the pack. Across all H...

Cricket mania continues

The India Zimbabwe match yesterday – a Perth match again – saw India winning by four wickets. Though there was not much interest left in t...

Zee Cinema to host Dil Deke Dekho

Zee Cinema is airing a month-long festival of romantic movies in the spirit of Valentine’s Day. The festival titled ‘Dil Deke Dekho’...

Cable operators told to register interconnect pacts

The Telecom Regulatory Authority of India (TRAI) has asked the broadcasting and cable service providers to register the interconnect agreement with th...

Starcom bags Symphony AoR account worth Rs 5 cr

Adding to its media kitty, Starcom has bagged the media responsibilities of Symphony Comforts Systems Ltd. In a related development, the creative of t...

Cheil Communications beefs up its media team

Close to the heels of bagging the Samsung account, which is pegged at Rs. 125 crores Cheil Communications is in the process of beefing up its media te...

CMCG bags GM Motors India PR account

CMCG India, a public relations firm, has bagged the much sought-after GM Motors India account. The account is a comeback for CMCG, having handled it f...