Aaren Initiative introduces Mall and Multiplex advertising services

Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has launched a special service for Malls and Multiple...

Pantaloon creative account goes to Mudra & Percept, Ad spends pegged at Rs 35 crore

The result for the creative account of Pantaloon Retail is out. The client has zeroed down on two agencies to take care of the creative responsibiliti...

TRAI Releases Consultation Note on Certain Policy Issues Relating to Broadcasting & Cable Services

The TRAI today released a Consultation Note on certain policy issues relating to broadcasting and cable services, and decided to impose a ceiling on t...

‘Watch’ that premium segment: LVMH launches ‘Dior Girly’

LVMH launched Christian Dior’s International Spring 2004 collection – the ‘Dior Girly’ range – in India yesterday. The H...

VVS Laxman in Rs 5 crore deal with World Sport

After his scintillating performance in Australia, cricketer V V S Laxman has signed a deal estimated at around Rs five crore with sports marketing com...

Mercedes launches Maybach 62 at the 7th Auto Expo

With the stock markets defying gravity, and disposable incomes on the rise, car manufacturers are rolling out luxury models. Revving up to hit the Ind...

Rejoice to expand Shampoo market

The launch of ‘Rejoice’ brand of shampoo by Procter & Gamble (P&G) is being viewed as a step in the direction of expanding the shampoo mar...

Sanjiv Gupta to handle Coke’s Lanka, Bangladesh & Nepal ops, too

Coca-Cola India president and chief executive officer Sanjiv Gupta’s role and responsibilities have been elevated. In his new role, which became...

Toonz ties up with Times Multimedia

Toonz Animation India, a Thiruvanathapuram-based animation studio, has entered into a licence agreement for the distribution of VCDs and DVDs of the c...

Reliance Info turns mobile phone into a one-stop shop

Chances are that a lot of people you meet use their mobile devices for a host of reasons apart from just conversing. The mobile acts as a planner, Int...