Prasoon Joshi scotches rumors. To continue with McCann.

HTA can wait! That's what the man behind the latest string of successful Coke, Bacardi and Chlormint commercials had to say. Speaking with exchange4me...

LG entering cellular handset market, Capital to handle Rs.15-20 crore account

Eying the booming cellular market in India, LG Group is launching its cellular handsets by the end of this month. The company has awarded the Rs.15-20...

Mirc Electronics on aggressive mode, to spend Rs 12-cr on promos

Cashing in on the popularity of World Cup Cricket 2003, Mirc Electronics Ltd has charted out an aggressive marketing plan to promote its product range...

Morepen appoints Aravind Nagarajan as CEO, to handle Lifespring

Dr Morepen Ltd, the fast-moving health goods subsidiary of Morepen Laboratories Ltd, has appointed Aravind Nagarajan as the chief executive officer to...

GlaxoSmitKline relaunches Viva, Maltova

GlaxoSmithKline Consumer Healthcare Limited (GSK), has relaunched Viva and Maltova. They were acquired by GSK in early 2000. The company expects these...

Online learning and fun for kids not a serious business yet

One of the most colourful and exciting properties on Internet, kids portals, are struggling to survive today. Except the odd ones, most of them have c...

Will World Cup prove to be a golden goose for MAX?

As the year comes to an end, the advertisers' interest in World Cup Cricket 2003 is exceedingly noticeable. Quite a few big advertisers are moving to...

Asianet plans to launch Malayalam news channel

Asianet Communications plans to launch the first Malayalam news channel by the end of this year. As per the new plan, Asianet Global will be rechriste...

Sony sees HBO and AXN channels as big opportunity

Sony considers the addition of HBO to its kitty as a major value addition. Rohit Gupta , Executive Vice President, Sales and Revenue Management for th...

Copyright Board slashes royalty rates; Radio industry still unhappy

The measure was supposed to give relief to the radio industry of India, however the industry stands disappointed with the decision of the Copyright Bo...