International: Lowe, FCB make finals in Diet Coke review

Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account.

Procter & Gamble breaks distribution alliance pact with Marico Industries

Procter & Gamble (P&G) has decided to break its three-year distribution alliance with Marico Industries for its Old Spice, a shaving cream and lotion,...

Life Style in extension mode with Rs 60 crore plan

International retail chain Life Style promoted by Landmark Group of Dubai, with over 300 stores in Europe, Gulf and India has embarked on an ambitious...

Tata Tea relaunched with new packaging

From the bush to the cup: that is the thrust of the new communication for Tata Tea, the group's flagship brand that was relaunched recently with new p...

Airtel launches LuvM8, a multi-player mobile dating game

Airtel has recently launched LuvM8, a multi-player mobile dating game using short messaging service (SMS). The new matching and dating service is targ...

LG's Rs 40 crore 'Cricket First' campaign kicks off, 22 TVCs released

The electronics major LG unveiled its 'Cricket First' campaign comprising of 22 TVCs with a promotions budget of Rs.40 crore. Aimed at the upcoming Cr...

Ex Zee ideation head Vinta Nanda to produce two feature films

Noted TV serial maker and former ideation head of Zee Telefilm Vinta Nanda is taking time off from the small screen to produce two feature films.