Ganesh Mahalingam, GM-Marketing, LG Electronics

Given our high brand recall, we now are using DD to penetrate into new sets of consumers

Top agencies to pitch for Reliance Infocomm ad account

Reliance Infocomm, the Rs 25,000 crore convergence project from the Reliance group, is in the process of inviting advertising agencies. According to s...

Cartoon Network to run animation short films by kids

This year on Children's Day, the leading kids channel Cartoon Network brings a special treat for its young viewers by showcasing six animation short f...

ISPs expects net usage to increase with reduced night charges

Internet service providers (ISPs) has welcomed the reduction in night time dial-up access charges for Internet connectivity and expect it to drive the...

Restructuring at Bennett Coleman - II: Newly formed strategy think-tank 'Corporate Group' to act as 'nerve center'

In a recent classified internal communication, Bennett Coleman's MD Vinit Jain announced the formation of Corporate Group that will act as an 'enabler...

AXN is back with The Action Movie Festival

Ground events are in vogue. And not surprisingly, it is the media industry itself, which is making the first big moves. 'The closer interaction with t...

ESPN plans to syndicate its content to radio

ESPN Star Sports, the sports channel, is looking at syndicating its content to radio. According to sources, ESPN Star Sports could begin its foray i...

Private FM hits music industry badly

The Music industry in India is experiencing the blues once again. The launch of almost a dozen private FM stations has hit the records business. Accor...

PRCAI to host a seminar on understanding Brands

Vahid Mehrinfar promoter of Lowe Contexture will be sharing his visions and beliefs with the PR industry at a workshop on 'Understand and Express Bran...