EDITED: Top 5 viral ads of the month

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

EDITED: Dabur, Volkswagen & Bennett Coleman ads amongst 233 upheld by ASCI in Sept 17

Big brands like Bennett Coleman & Co. Ltd., Dabur, Volkswagen, Zee Labs Ltd, Godrej and other top educational institutes were also found guilty of mis...

Flipkart Fashion's latest ad campaigns shows the best way to look the best

Flipkart is engaging consumers across multiple touch-points for 10 weeks with their new, funky ad campaign

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

Inspiring through the finishing line: TATA Mumbai Marathon

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming...

EDITED: Now tech will help to hire quality talent in sales and marketing sector

We are seeing roles like sales operations and strategy, sales analytics, brand experience designer, digital marketing specialists, etc. gain traction...

EDITED: Focus on regional content and lower data rates drove OTT viewership in 2017

With rising smartphone sales in the country, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market is growing at a dynamic...

Network18 consolidated revenue at Rs 866 cr in Q2FY18; up 2% Y-o-Y

TV18 Broadcast Limited posted consolidated revenues of Rs. 684 crores in Q2FY18, reflecting a 4% YoY growth up from Rs 659 cr in Q2FY17

ARC Outdoor Media bags advertising rights of 431 BQS

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi