| Timing | Session Theme | Speaker |
| 9:15-9.30 AM | Welcome Address | Mr Anurag Batra, Chairman & Editor-in-Chief, Exchange4media Group |
| 9.30-10.00 AM | Theme Address Bullish Outlook: Key Findings from Pitch-Madison Advertising Outlook 2011 | Mr Sam Balsara, Chairman, Madison World |
| 10.00-10.30 AM | Insights & Making of the Report The Process & Research Methodology | Mr CR Mallikarjundas COO – Madison Media Infinity, Mumbai |
| 10.30-11 AM | Special Address Print Media: Reflections on the Recovery & expectations from the Future | Mr Punit Goenka, Director and CEO of Zee Entertainment Enterprises Limited |
| 11-11.30 AM | Special Address How TV media (and TV News Channels) are reinventing to meet changing audience expectations and advertisers needs | Mr Rajat Sharma, Chairman and Editor-in-Chief, India TV |
| 11:30-12 Noon | Q&A Speakers respond to audience queries | Mr Sam Balsara, Chairman, Madison World Mr Sanjay Gupta, CEO, Jagran Group Mr Rajat Sharma, Chairman and Editor-in-Chief, India TV |
| 12.00-12.30 PM | CMO Address | Mr Mohit Beotra, Head, Brand and Media, Bharti airtel, India and South Asia |
| 12.30-1.00 PM | CMO Address | Mr Anil Dua, Sr. Vice President-Sales, Marketing and Customer Care, Hero Honda (Invited) |
| 1:00-2:00 PM | LUNCH | |
| 2:00-3:00 PM | CEO Power Panel Future of Indian Media | (Speakers Invited) |
| Mr Ravi Dhariwal, CEO, The Times of India Group | ||
| Mr Sanjay Gupta, CEO, Jagran Group | ||
| Mr Jayant Mammen Mathew, Malayalam Manorama Group | ||
| Mr CVL Srinivas, MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India | ||
| Mr Sanjay Gupta, COO, Star India | ||
| Mr Alex Kuruvilla, MD & CEO, Conde Nast India | ||
| Mr Maheshwar Peri, Publisher, Outlook | ||
| Mr Raj Nayak, Founder & CEO, AIDEM | ||
| More CEOs &CMOs to join this panel | ||
| Moderator: Amit Agnihotri, Co-founder & Director, exchange4media Group; Editor, Pitch Magazine | ||