Our growth-drivers are entertainment, digital and sports: NP Singh, CEO, SPN

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Digital media will overtake TV as a preferred medium of entertainment: Founder Pocket Aces

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium...

Good scripted shows are the biggest challenge for the new Endemol CEO Abhishek Rege

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in t...

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

ACT Fibernet ties up with OTT players to be the one stop shop internet solution for consumers

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

We rather put our money where our mouth is: Siddharth Kumar Tewary, Swastik Productions

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the...

E-commerce business is set to double by 2020: Andrew Humber, Webscale

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniv...

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

2024 LS elections will be fought on mobiles: Chetan Bragta, BJP social media strategist, Himachal Pradesh

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the par...

We have always remained a start-up at heart: Prema Sagar, Genesis BM

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-deca...

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

We want the gift card penetration to grow 5x in India: Pratap TP, Qwikcilver

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Personalisation is not changing the product at all, it's just about the experience: Adarsh Noronha, Oracle

He says that shifting from mass production to customization with digital help is the key to success for companies

This financial year, we are glad to announce ELLE handbags in India: Ujjval Saraf, Brandzstorm

The MD of Brandzstorm India Marketing Pvt. Ltd. spoke about their business objectives, marketing activities and their plans to storm the Indian market...

Building online communities helps in developing a global customer base: Vicky Ahuja, Baggit

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the catego...

Open content on digital is an opportunity to improve engagement: Ambika Sharma

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

e4mChillout: SPN’s Uday Sodhi is a self-confessed Goa addict and an over-eater

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Pr...

Always keep your consumers wanting for more: Sohrab Sitaram, CEO, Keventers

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram