NewsCode has 350+ field reporters and 18k+ village level entrepreneurs: Apurv Swarup, Co-Founder

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swar...

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

The world’s largest radio network is about to finalize their contract with us: Cory Bixler, The Festival of Bharat

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will...

Bancassurance is a dominant driver of our business: Vighnesh Shahane, CEO, IDBI Federal Life Insurance

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how...

It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

MEC and Maxus merger into Wavemaker has resonated well with the clients: Kartik Sharma

With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India...

We want to ultimately station IIFA in North America: Andre Timmins, Director- Wizcraft International

As Wizcraft International enters its 30th year, Andre Timmins spilled the beans on the road ahead for them and their flagship brand IIFA

E-commerce is tactical & highly sales driven: Vinod Nair, MD, Network Advertising

Nair shared some insights about their latest campaign for Vijay sales which highlights the weakness of online players.

Growth has been muted since demonetization: Abraham Thomas, Radio City

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories...

Chillout: Travelling & getting creative with her 8-yr-old defines a perfect weekend for Pepsico’s Vani Gupta

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to c...

Our growth-drivers are entertainment, digital and sports: NP Singh, CEO, SPN

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Digital media will overtake TV as a preferred medium of entertainment: Founder Pocket Aces

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium...

Good scripted shows are the biggest challenge for the new Endemol CEO Abhishek Rege

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in t...

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

ACT Fibernet ties up with OTT players to be the one stop shop internet solution for consumers

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet