It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Entertainment industry expected to reach Rs 5-8 trillion revenue by 2022: CII

The Indian media and entertainment (M&E) industry is expected to reach revenue of Rs .5-8 trillion by 2022 from an estimated Rs 4.5 trillion in 2017

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

With Disney-Fox $60 bn merger closing in, 21CF promotes Uday Shankar as President, Asia operations

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asi...

Dr Verghese Kurien was the original marketer of his kind: Shashi Sinha, IPG Mediabrands, India

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with A...

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

Purpose equally important for organisations and individuals: Rahul Agarwal, CEO & MD, Lenovo India

Rahul Agarwal in conversation with InMobi's Vasuta Agarwal at the e4m Conclave South said that purposeful brands lead to sustainable businesses

The future looks bright, the economy is bouncing back: Hemant Malik, Divisional Chief Executive, Foods Business, ITC

Malik delivered the keynote address on Friday at the first edition of the exchange4media Conclave - South

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

Ask The Doctor

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

The battle that print industry fought in 2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

e4mChillout: Family-bonding, pets and delectable sushi make life worth living for Wizcraft's Andre Timmins over weekends

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

Lokmat's ability to take stand for people has kept it relevant for 100 years: Vijay Darda, Group Chairman

A new print edition in Delhi and news websites in various regional languages like Bengali, Punjabi and south languages will mark the beginning of Lokm...

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Arthur Bastings, President and MD, Discovery Networks APAC, quits

Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, will be serving a notice period till December 31

Donald Trump's attacks on independent media have spurred a Renaissance: Lydia Polgreen, Huffington Post

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluge...