Native advertising spends to double up globally: Experts

While native advertising seems to be a buzzword right now, we take a sneak peek at whether Indian brands and advertisers have caught up with it or are...

The year in awards: India’s creative prowess transcends mediums and categories

Indian advertising campaigns have made a mark in the healthcare and product design categories

HUL's Atit Mehta to join BYJU’s as Marketing Head, India & International Markets

He has also served stints as Country Media Manager ColPal and Business Director GroupM

RAM Ratings Week 49: Radio City takes over Mumbai and Bangalore

Meanwhile, Fever and Radio Mirchi took over Delhi and Kolkata market respectively

BW's Annurag Batra conferred Media Leader of the Year 2017 Award

A total of 50 awards were bestowed across categories at the recently held Business Leader Awards in Hyderabad

Baahubali 2, Mersal and more South films that disrupted digital marketing space in 2017

Some movies broke all box office records including the ones created by their Bollywood counterparts

English GECs roll-out Christmas holiday specials

Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique gr...

Have allocated resources from other regions towards Indian market: Vikas Agarwal, OnePlus India

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its of...

Guest Column: Digital will see greater growth, while TV and print will continue to dominate: Joy Chakraborthy, TV18

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

It's digital all the way: AI, OTT, Robotics....

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digita...

Kunal Jeswani, CEO, Ogilvy India believes in swimming away his blues on weekends

For Ogilvy India’s CEO, weekends are all about swimming away the blues, spending time with family and a spa-cial treatment in solace

Heinz Tomato Ketchup's quirky campaign begs viewers to skip their ads!

Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You...

Get lost in the ultimate chocolaty experience with the newly launched Cadbury 5Star 3D

Mondelez India recently announced the launch of its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D is...

Christmas campaigns spreading cheer....

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

BARC Week 50: Ministry of Health and Family Welfare leads Top 10 Brands

Meanwhile, in the Top 10 Advertisers list, FMCG major Hindustan Lever continued to take the first spot with improved 1,31,378 insertions

Cabinet approves conducting of FM Phase-III e-auctions Batch-III

The Union Cabinet has approved conducting auction of 683 FM channels in 236 cities which includes sparsely populated border areas Jammu and Kashmir an...

Creating diverse experiences for consumers is very beneficial: Debosmita Majumdar, PUMA India

PUMA isn’t just selling products, we are selling stories and concepts that have the power to inspire the youth in India, says Majumdar

ASCI’s moral policing a dangerous trend: Avinash Pandey, ABP News

Avinash Pandey, COO, ABP News, believes that ASCI has infringed on commercial free speech by recommending the condom ad ban during TV primetime

Artificial Intelligence is revolutionising the digital domain: Rohan Mehta, Social Kinnect

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influenc...

India is an important market for us: Lynette Pang, Singapore Tourism Board

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and a...

Ravish Kumar, Shashi Tharoor and 25 others win Ramnath Goenka Excellence in Journalism Award

27 winners – in 25 categories awarded with Ramnath Goenka Excellence in Journalism Award

There is no set formula to creating viral content: Rishi Pratim Mukherjee, Co-founder and COO, Scoopwhoop

Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption

Star India aims to make IPL 2018 bigger & better

Star India re-imagines IPL 2018, A total of 700 mn fans to enjoy the grand spectacle

The broadcast mergers that made headlines in India...

The recent merger of 21st Century Fox and Disney was one of the most high-profile collaborations to have happened in the M&E industry