All Out supports tough mothers in new campaign

Campaign features a short film directed by acclaimed Bollywood filmmaker Shoojit Sircar

New Dr. Fixit campaign features Big B

TVC aims at highlighting the importance of 5-point waterproofing

e4mChillout: Outlook Group CEO Indranil Roy loves his solitude and Old Monk while relaxing

Indranil Roy, CEO, Outlook Group, also wants to have a holiday where he can spend time with his children and see them grow

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Successful ad campaigns go beyond functional benefits: Sushant Dash, Tata Global Beverages

From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand mess...

Mindshare South Asia announces agency restructuring and key appointments

Fulcrum’s Amin Lakhani appointed President, Client Leadership, Mindshare India. Initiative COO Premjeet Sodhi to join as Senior Vice President, Mindsh...

Godrej Appliances redeploys media spends; goes heavily on digital and on-ground

For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital i...

Wink it like Priya: Varrier, Oru Adaar Love mentioned over 89,785 times on social media globally: Meltwater

According to the report, collectively, Oru Adaar Love and Priya Prakash Varrier were mentioned 2,723 times on editorial media and 89,785 times on soci...

We are focused on premiumisation: Anshuman Goenka, Bacardi India

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2...

Youtube Content Creators Experiencing up to 50 per cent dip in revenues

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Five more brands join Star India's advertisers portfolio for IPL 2018

Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star In...

Advertisers in India are just warming up to digital media: Noomi Mehta, Selvel One

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new t...

Former HT Digital Head joins Pidilite as Head of Consumer Products Business

Shantanu Bhanja served as CEO of HT Digital Streams until August 4, 2017. He joined HT Media in 2007 after working for more than 15 years with Reckitt...

PCI Chairman lashes out at Associations; rejects 13th Press Council nominations

The Chairman of the Press Council of India, former Justice Chandramauli Kumar Prasad, rejected all six nominees of the Editors Guild of India, Hindi S...

RIL-Eros join hands to set-up Rs 1,000 cr fund to co-produce and consolidate content

Jyoti Deshpande to head RIL’s media and entertainment business as President of the Chairman’s Office

Magnetic Maharashtra: Industry stalwarts on shaping the future of information and entertainment

Some of the biggest names in the Media and Entertainment industry share their ideas on what needs to be done to increase growth in the sector.

We're working on making ourselves more relevant in India: Alexander Schlaubitz, Lufthansa Group

From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marke...

Plan to make 10-11 shows this year: Vikram Bhatt on his new OTT app

The filmmaker is confident of his new venture driving good viewership and breaking even within a year

Kannada news channels see unprecedented growth with Modi's 'Parivartan' rally: BARC Week 6

Kannada News witnessed the highest viewership this week and recorded 418 per cent growth. The news channel grew from 4,197 million impressions in week...

PMAR 2018: Exploit each medium's unique strengths, says industry veteran Sam Balsara

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers cros...

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

PMAR 2018: Experts on optimizing online spends

Meera Iyer, Head Marketing, Big Basket, Jyothirmayee JT, Founder & CEO, HiveMinds, and Vishal Chinchankar,Chief Digital Officer,Madison Digital, share...