Sony Le PLEX HD to showcase finest real-life stories this Dec

Watch the incredible journey of Robin Williams, Princess Diana and Usain Bolt

Journalist shot dead by unidentified assailants in Kanpur

Naveen Gupta, contributer for a leading Hindi daily, was shot dead by assailants on a bike in Bilhaur, Kanpur on Thursday evening

DHL comes up with brand campaign for football lovers during ISL

360 degree interactive brand campaign to engage over 500 million people

Wagh Bakri Tea Group takes legal action against ad plagiarism

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

BARC Wk 47: Videocon D2H and Hindustan Lever lead Top 10 Brands and Advertisers respectively

Videocon D2H and Hindustan Lever continue to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 47 (November 18-24) with 14,409 and 1,50,167 in...

Bisleri invests Rs. 1 crore to speak regional languages

By January 2018 every Bisleri product, be that a 20-litre bubble-top or the 250ml bottle, will have a dual-language label

Little to no impact on India operations from ESPN layoffs in the US

The US network's team in India has been on a hiring spree across editorial, technology, sales and marketing, and several other departments

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Arthur Bastings, President and MD, Discovery Networks APAC, quits

Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, will be serving a notice period till December 31

Donald Trump's attacks on independent media have spurred a Renaissance: Lydia Polgreen, Huffington Post

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluge...

Dominic Braganza joins Dentsu Webchutney as Creative Director

He will be based out of Delhi and will report to Anil Kumar, EVP and Branch Head

Star Gold bags telecast rights of Golmaal Again, Judwaa 2, Dutt, Baaghi 2

In the coming two months, the channel is gearing up to showcase premieres of two films that set the box office on fire, Golmaal Again & Judwaa 2

BARC Week 47: Zee Anmol leads Hindi GEC overall and rural

Zee Anmol overtook Zee TV in the Week 47(November 18-24) which saw a drop in the ratings overall in the Hindi GEC category

Tonic Worldwide creates #SlamDoorsNoMore for Asian Paints

The digital campaign aims to make doors fun through the bittersweet banter of a new age couple

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

AajTak announces 6th Edition of “Agenda AajTak”

The two day Mahamanch will be held on 1st and 2nd December in New Delhi

Firstpost's 'Refugee In Delhi' Series Bags Prestigious Content Marketing Awards 2017

Wins the award under the ‘Editorial’ category for a 4-part series covering the Rohingya issue

Zee News organises political conclave 'Game Of Gujarat'

50 political stalwarts, including BJP president Amit Shah, Gujarat CM Vijay Rupani, Union Minister Ravi Shankar Prasad, Congress leaders Randeep Singh...

HDFC Life Onboards Adby Ventures as their Anti-Fraud Partner

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and th...

Guest Column: E-mail marketing is the best form of targeted marketing,Vaibhav Srivastava, EIG.

A smart business campaign with targeted email marketing leads to better reach, which can lead to an increased customer interactions and ultimately inc...

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Television will continue,digital will play an important role too: Abhimanyu Singh, Contiloe Pictures

Abhimanyu Singh spoke to exchange4media about producing engaging TV content in an era dominated by social media platforms and more.

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.