Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

RCom to sell its DTH wing Big TV to Pantel Technologies, Veecon Media & Television

Reliance Communication, led by Anil Ambani, will sell its DTH arm to Pantel Technologies and Veecon Media & Television

BARC Week 47: Star Sports 1 Hindi leads sports genre

Star Sports 1 Hindi reinstated its leadership in sports genre for BARC Week 47(18-24 November) with 169 million impressions

A Surya Prakash gets second term as Prasar Bharati Chairman

In an order by the Information and Broadcasting Ministry (I&B), Prakash was reappointed as Chairman Prasar Bharati till February 2020

Unilever shifts global communications planning to Mindshare from PHD

Incidentally, PHD had won the global communications planning account from Mindshare in 2012 after a competitive review

Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

Purpose equally important for organisations and individuals: Rahul Agarwal, CEO & MD, Lenovo India

Rahul Agarwal in conversation with InMobi's Vasuta Agarwal at the e4m Conclave South said that purposeful brands lead to sustainable businesses

The future looks bright, the economy is bouncing back: Hemant Malik, Divisional Chief Executive, Foods Business, ITC

Malik delivered the keynote address on Friday at the first edition of the exchange4media Conclave - South

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

Ask The Doctor

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

The battle that print industry fought in 2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Italian confectioner Bauli launches first TVC in India

This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

e4mChillout: Family-bonding, pets and delectable sushi make life worth living for Wizcraft's Andre Timmins over weekends

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

TRAI asks broadcasters to remove analogue RIOs from their websites

The Telecom Regulatory Authority of India, on November 30, asked broadcasters to remove Analogue Reference Interconnect Offers (RIOs) from their websi...

Republic TV  has right to air Sunanda Pushkar story but with restraint: HC

Delhi high court refused to restrain Arnab Goswami from airing news on Sunand Pushkar’s death but asks to be balanced

Msl Bags Communications Mandate For Ola

MSL - PublicisGroupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate

Lokmat's ability to take stand for people has kept it relevant for 100 years: Vijay Darda, Group Chairman

A new print edition in Delhi and news websites in various regional languages like Bengali, Punjabi and south languages will mark the beginning of Lokm...

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

Screen Patti launches fresh branded video series Bonnet Pe Charcha with Total Oil India

After the famous Chai Pe Charcha and Daaru Pe Charcha, the fresh new series will see intense ‘charcha’ sessions between two young guys over a car bonn...