Colourcraft Studio bags digital marketing strategy for Virtuous Retail

ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru...

Firstpost appoints Ankit Vengurlekar as Editor for Tech2

He will take on the task of positioning Tech2 as a vibrant and engaging hub for conversations at the intersection of science, technology and humanity

The Womb to grow Axis MF's strategic direction and creatives

Axis MF has chosen The Womb in order to expand in the fast-growing mutual funds space

Dr Verghese Kurien was the original marketer of his kind: Shashi Sinha, IPG Mediabrands, India

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with A...

Radio Mango supports ISL team Kerala Blasters with this unique campaign

It is an everyday testament to the place football has in the collective Kerala psyche and it was this emotion that Radio Mango decided to play upon as...

Vivel launches #AbSamjhautaNahin to knock down gender stereotypes

ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to prese...

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Launch of India Chapter of Account Planning Group announced

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of De...

9X Jalwa lunches a morning request show

9X Jalwa the forever hits channel by 9X Media, will be airing a morning request show titled Ask Mona

All our fiction shows are showing very positive trends in terms of viewership: Deepak Rajadhyaksha, Deputy Business Head, Zee TV

Zee TV is looking at some new phases in terms of story, which are not currently present on any Hindi GEC, says Rajadhyaksha

Edelweiss Tokio Life appoints Irrfan Khan for #Unyakeenable campaign

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

Digital Media Veteran Krishna Mohan Jha launches new venture, Nine Triangles

Krishna Mohan Jha, a senior talent in the Digital Media space, has moved to an entrepreneurial role and launched his own venture, “Nine Triangles”

Ness Appoints New President and Global Chief Delivery Officer

Ness Digital Engineering has appointed technology veteran Vinay Rajadhyaksha to President and Global Chief Delivery Officer

Idea partners Magzter to offer Digital News & Magazines

Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App

Tinu Cherian of Ola to Lead Corp Comm at Harman India

Cherian will be joining as Senior Manager Corporate Communications at Harman India and will be leading all external and internal communications

PC Chandra Jewellers celebrates motherhood with a new wedding campaign

As a tribute to this truly special bond PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaignthat celebrates this relati...

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

On National Pollution Control Day, Truebil encouraged employees to cycle to work

Plans to repeat this campaign every year to create awareness for increasing carbon emissions

Cipla Urges Moms To Let Kids Live Fearlessly

Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunit...