One among these nominees will soon be IMPACT Person of the Year!

The much-awaited Impact Person of the Year award for 2017 will be held on December 11

What makes Kishore Biyani’s Retail 3.0 a big hit?

For Kishore Biyani, CEO Future Group, offline retail is undergoing constant evolution. From offline stores to e-commerce and now the mix of the two, B...

Gionee to spend around Rs. 400 crore on BTL activities in 2018

Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Bindass unveils its new series - Tere Liye Bro

Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

FoxyMoron Flags OffPhosphene

With a vision of bringing together Content, Media & Technology FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene,...

It is important to let go of old mental models: CVL Srinivas

CVL Srinivas, Country Manager WPP and CEO GroupM South Asia, was speaking about the importance of rewiring the marketing value chain to build purposef...

McDowell’s No.1 Soda launches its sonic asset through the ‘No.1 Yaari Jam’

These original ‘No.1 Yaari’ songs are in Hindi, Kannada, Marathi, Rajasthani and Punjabi and are connected through the brand’s new sonic asset

Gracenote Delivers Automated Channel TV Street Maps 2.0 To Broadcasters

Provides Indian broadcasters a near real-time view of channel distribution to better monetize channel line-ups, ensure operator compliance and combat...

India TV Chunav Manch- Ahmedabad gets eminent participants

India TV’s flagship Election Mega Conclave ‘Chunav Manch’ in its second edition at Ahmedabad saw an enviable line-up of participants both from the rul...

Nikhil Madhok rejoins Star India as Head, Special Projects

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

#ThisHappened2017: Twitter becomes an ultimate platform to showcase Indian diversity

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian...

Godrej & Boyce targets Rs 320 crore by FY21 for its new premium furniture brand Script

With a marketing budget of Rs 25-30 crores, Godrej & Boyce will put more emphasis on digital for its new premium brand Script

RAM Ratings Week 46: Big FM And Fever FM Maintain Lead Over Mumbai And Delhi

Week 46 (November 12-18, 2017) of RAM Ratings saw the radio channel Big FM and Fever FM dominating Mumbai and Delhi cities respectively. Meanwhile, Ra...

Skills that M&E professionals can be proud of are automation proof: Sudhanshu Vats, Viacom18

Vats said that the term 'Digital Takeover’ can mean different things to different people

Guest Column: Celebrity endorsements increase visibility, but might hurt a company

Giving celebrities a fortune to endorse your brand or product does not guarantee sustainable sales and leads

Changing mindsets is changing brands: Mathew Chandy, Duroflex

Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4...

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Entertainment industry expected to reach Rs 5-8 trillion revenue by 2022: CII

The Indian media and entertainment (M&E) industry is expected to reach revenue of Rs .5-8 trillion by 2022 from an estimated Rs 4.5 trillion in 2017

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

With Disney-Fox $60 bn merger closing in, 21CF promotes Uday Shankar as President, Asia operations

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asi...

94.3 Radio One to launch ‘People United . India United’ in Jan 2018

The initiative is a new year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and no...