Winners speak after bagging awards at IMA

In this year’s edition of IMA, a total of 44 metals were awarded across four categories and 22 sub-categories

Zee News 24 Ghanta .com emerges market leader in News Digital in Bengal

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Be...

P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

Bhaskar Bhat, MD, Titan Industries, was conferred with the Lifetime Achievement Award for his significant contributions to the industry

Guest Column: Set your digital marketing strategy apart from your competitors: Patel Nasrullah, Peerbits

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have...

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Zenith retains Rs 650 cr Nestlé media business

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

Virendra Saini takes over as Executive Director & Head of Triton Mumbai

Saini has been the account lead of some of Triton’s largest clients such as Eureka Forbes, Adani Wilmar and YES Bank

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

Bancassurance is a dominant driver of our business: Vighnesh Shahane, CEO, IDBI Federal Life Insurance

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how...

Glimpses of Indian Marketing Awards (IMA) 2017

The exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (I...

IMA felicitates successful, path-breaking and impactful marketing strategies : Anand Kripalu, Diageo India

Anand Kripalu, MD & CEO Diageo India, who was also the Jury Chair at IMA 2017 spoke about the rigorous process of selection involved in deciding this...

HOOQ to air popular shows on same day as US release

Now watch some of TV’s hottest series - The Big Bang Theory, Gotham, Supergirl, Lucifer, DC’s Legends of Tomorrow, The Flash and Arrow – on the same d...

Dish TV India consolidated operating revenues at Rs. 7,48.6 cr in Q2’18

Subscription revenues recorded 1.9% growth sequentially to close at Rs. 7,04.9 cr

Alchemist appoints Samta Thakker as Associate Managing Consultant, Mumbai

She would be reporting to the management and mentored by the Chief Product Officer at Alchemist, Shakun Singh

Harish Shriyan promoted from COO to CEO of Omnicom Media Group, India

Shriyan has been with the group since 2007 and was serving as COO since 2013

Chimp&z Inc wins digital mandate of Hamdard Laboratories (India)

Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, J...

Happy mcgarrybowen launches its Delhi-Gurgaon operations

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front

BARC Week 48: Zee TV rules Hindi GEC overall

Star Bharat climbs to the second spot overall while Colors and Zee Anmol continued to rule urban and rural markets

COLORS presents the Television premiere of ‘Baahubali: The Lost Legends’

Baahubali, one of the iconic films that India has ever created, redefined our cinema-going experience with its special effects and majestic storytelli...

Mullenlowe Mediahub launches in India as Lintas Mediahub

Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, medi...

IDBI Life Insurance launches #YoungChampsCampaign to support Badminton as a career

IDBI's contest winners will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process