Thums Up ranks higher than Pepsi on the taste platform is inaccurate

Even as the two soft drink majors continue to slug it out in the legal corridors, Pepsi is of the opinion that Coca Cola India's claim that Thums Up r...

Coke is taking forward its ``Grow Up To the Thums Up Challenge'' campaign this week

Undeterred by Pepsi's legal proceedings against its Thums Up ad released on February 23, Coke is taking forward its ``Grow Up To the Thums Up Challeng...

Tata Internet Services has plans to set up internet cafes in petrol pumps

Petrol pumps will now be home to swanky cyber cafes. Tata Internet Services, a company promoted by Tata Industries, has plans to set up internet cafes...

Dil Maange More, according to Coke is "this heart wants a peacock"

<P align= “Justify”>Coca-Cola has contended that rival Pepsi's interpretation of its latest Thums Up campaign is misplaced. "Dil Maange More", accordi...

Whole of the media sector would be integrated with IT & Telecom

While the ministry hopes that the Budget outlay would not be slashed and some of its other demands would be met, the private sector is also keeping it...

Saas-bahu tale unseats KBC

The smart twist in the tale caused by the death of the main protagonist in the saas-bahu saga on Star Plus, has ousted KBC from the hot seat. The fami...

Maharashtra cable operators plan stir

The cable operators across Maharashtra are gearing up to go on a strike, which may eventually turn into a nationwide agitation. The move follows a dem...

Colgate Geetmala is back with Ameen Sayani

Colgate-Palmolive (India) Ltd. has announced the return of Colgate Cibaca Geetmala. Ameen Sayani will anchor the programme and regale listeners every...

CNN plans special programmes for Budget 2001

CNN too has planned special programmes for the Union Budget. On February 27, CNN's star anchor Riz Khan in Q&A will focus on Money Matters. On Budget...

Broadcasters request for review of 20 pc sectoral cap in DTH

The top officials of Star, Zee, Sony and Doordarshan met the government representative to deliberate on DTH. This was probably the last time that at...

Pepsi to launch two new campaigns today

Pepsi Foods Co is going ahead full steam with a fresh burst of advertising to coincide with the Pepsi Series 2001 starting tomorrow. The new advertisi...

Removing floor price by DD has attracted 23 bidders

Removing floor price by DD for the supply of films has attracted 23 bidder this time. The bidders include National Film Development Corporation (NFDC)...

European music channel MCM in a new avtaar

European music channel MCM, owned by Fashion Television (FTV) Paris, will soon be available in a new avatar in India. FTV will not air festival specia...

Special contingency insurance plans for television serials

After bringing the film industry under its cover, United India Insurance Company now wants to customise special contingency insurance plans for televi...

Coca-Cola fired the first salvo in the famous war of the colas

<P align= “Justify”>Coca-Cola fired the first salvo in the famous war of the colas, and Pepsi has responded almost instantaneously by slapping a legal...

Aaren Initiative has bagged advertising rights for the Wankhede Stadium

<P align= “Justify”>Aaren Initiative, a joint venture between Initiative Media (media buying arm of Lowe Lintas & Partners) and Aaren Publicity has ba...

Star is believed to have increased its stake in Hathway

Star is believed to have increase its stake in Hathway Cable to 49 per cent from 26 per cent earlier. However, Star has not confirmed the news.

AAAI & IBF have signed an agreement

The Advertising Agencies Association of India (AAAI) and the Indian Broadcasting Foundation (IBF) have signed an agreement that sets out the basis of...

A new advertisement policy announced

A new advertisement policy and guidelines for empanelment of newspapers with Directorate of Audio and Visual Publicity has been announced in order to...

ITC to take over its sponsorship of the nation's cricket team

ITC Ltd invited proposals on Friday to take over its sponsorship of the nation's cricket team following the government move to discourage tobacco adve...

HLL has increased prices of key brands

Hindustan Lever Ltd. (HLL) has increased prices of key brands in detergents, toothpaste and skincare. Prices have been increased by a margin of 5 per...

Pepsi Foods Ltd. has tied up with Contests2win

Pepsi Foods Ltd. has tied up with the popular contesting site Contests2win to launch `Mirinda Playzone' to promote its popular brand Mirinda Orange. T...

Dakshin Media Ltd. is launching its Tamil satellite television channel

Dakshin Media Ltd., the wholly-owned subsidiary of Zee Television Ltd. (ZTL), is launching its Tamil satellite television channel Bharathi today. It i...

New policy for DAVP

Having decided that the media units attached to the Information and Broadcasting Ministry will not be shut, the government has begun to act on the rev...