Diageo celebrates its two decades in the industry

Diageo plc, the maker of some of the world’s most iconic drinks including Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin and Guinness stout cele...

OMD Mudramax wins Cipla Health Limited account

OMD Mudramax will be partnering with brands under Cipla Health in their consumer engagement initiatives across mass media/digital and below-the-line p...

Starcom wins Kraft Heinz Rs 300 cr media account

Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League

MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League

Mathrubhumi Group celebrates Christmas with “Santappan”

Kerala's media group - Mathrubhumi will be celebrating Christmas with “Santappan” a malayalee Christmas character Santa Clause

Indigo 91.9’s brand new shows all set to change the radio landscape

Indigo 91.9 FM, India’s first and longest running international radio station operating in Bangalore and Goa, is all set to take bring in a new era in...

Godrej Appliances offers a solution to invisible allergens in new TVC

The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand’s ‘Soch ke banaya hai’ p...

Sony BBC Earth presents the ‘Best of 2017’

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th Decembe...

Mavcomm Consulting elevates Pranjal Dutta to role of CEO

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal D...

iProspect releases 2018 Future Focus: The New Machine Rules

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising i...

Ogilvy Kolkata-Greenply urge consumers to save embarrassing themselves with use of cheap ply

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in th...

Dainik Bhaskar largest circulated multi-edition daily followed by ToI: RNI annual report

The largest number of publications registered in any Indian language is Hindi followed by English, registered publications witnessed a growth of 3.58%...

Guest Column: The Mobile Web - Will it replace Desktop?

Mobile has become an important part of our daily lives, the daily internet consumption is moving away from the desktop/ laptop and is more focused tow...

E-commerce is the biggest disruptor, it completely changed consumer behaviour: Sundip Shah, CMO, Amway India.

Sundip Shah says direct selling companies have the potential to drive India's economic growth in a big way

The worse is behind the broadcasting space as it bounces back

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space w...

EKAM is top on our agenda: Nakul Chopra, Chairman, BARC India

Chopra, former CEO, South Asia, and senior advisor of Publicis Communication and AAAI president, is the first person from the advertising fraternity w...

Ask The Doctor

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

We are always emotionally working together: Piyush and Prasoon Pandey

Pandey brothers will soon receive the Lion of St Mark, the Cannes Lions Lifetime Achievement Award. They are the first Asians and Indians to win this...

EDITED: Now tech will help to hire quality talent in sales and marketing sector

We are seeing roles like sales operations and strategy, sales analytics, brand experience designer, digital marketing specialists, etc. gain traction...

Lotus Make-Up launches #SparkleEveryday campaign

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

Suzuki’s ‘Kam Peeta Hai’ TVC campaign takes quirky route

Suzuki reminds buyers the logical reason why they choose their scooter in the first place

Kerovit launches campaign with Anushka Sharma

Aims to feature among top five players in the bath solutions space by 2020

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Vodafone Premier Badminton League all set to #SmashTheHouseDown

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Aj...