Viu & Nicotex Partner to Launch Adventure Series ‘I Can You Can’

The show is based on Nicotex’s brand philosophy of inspiring masses to Quit Smoking and will be Simulcast on Viu and National Geographic

Cipla’ s digital transformation continues-launches two digital education platforms

In continuation of its commitment to patient-centricity & digitisation, Cipla announces the launch of 2 digital assets; one aimed at healthcare profes...

BARC Week 49: Star Bharat Claims Top Spot in Hindi GEC overall; Kya Haal Mr Panchaal is top show

Colors continued to dominate the urban market, while Zee Anmol continued to lead the rural market

FoxyMoron Wins The Digital Mandate For Blackberrys

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a mu...

ChuChu TV and Skoolbo launch ChuChuSchool to educate preschool kids

ChuChuSchool will initially be available in English before being published in Spanish, Portuguese, French, Arabic, Russian and will also add Hindi, Ta...

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Only 13% companies use digital for both growth and efficiency: Report

A recent joint survey by Internet and Mobile Association of India (IAMAI) and Accenture India found that 34 percent of the companies focus on digital...

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

USP not consistent; can be copied: Rahul Balachandran, YLG Salon

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to e...

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

Investing in digital not futuristic but a real-time requirement: Rahul Jhamb, Forever 21

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Forecast 2018: Digitally ahead agencies will thrive, legacy agencies will see the beginning of the end: Ashish Bhasin

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Even as TRAI backs Net Neutrality in India, FCC to vote today to scrap open Internet in the US

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

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Brands can cross current Rs 100 cr mark with strategic film associations: Vinit Karnik, ESP Properties

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Sho...

Twitter launches ‘threads,’ a new feature for posting tweetstorms

Twitter decided to make things simpler to not only thread Tweets together but also find them

Vishnu Shankar to head &TV

Shankar has replaced Rajesh Iyer who was heading &TV since the launch of the channel

RAM Ratings Week 47: Fever FM leads Mumbai and Delhi

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively

BARC Week 48: Star Sports 1 Hindi reinstates its leadership in sports

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Paresh Chaudhary steps down as CEO, Madison PR

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...