Virendra Saini takes over as Executive Director & Head of Triton Mumbai

Saini has been the account lead of some of Triton’s largest clients such as Eureka Forbes, Adani Wilmar and YES Bank

Chimp&z Inc wins digital mandate of Hamdard Laboratories (India)

Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, J...

Happy mcgarrybowen launches its Delhi-Gurgaon operations

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front

Zenith retains Rs 650 cr Nestlé media business

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The Womb to grow Axis MF's strategic direction and creatives

Axis MF has chosen The Womb in order to expand in the fast-growing mutual funds space

Vivel launches #AbSamjhautaNahin to knock down gender stereotypes

ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to prese...

Edelweiss Tokio Life appoints Irrfan Khan for #Unyakeenable campaign

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

PC Chandra Jewellers celebrates motherhood with a new wedding campaign

As a tribute to this truly special bond PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaignthat celebrates this relati...

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

Italian confectioner Bauli launches first TVC in India

This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

Cipla Urges Moms To Let Kids Live Fearlessly

Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunit...

Msl Bags Communications Mandate For Ola

MSL - PublicisGroupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

BARC Wk 47: Videocon D2H and Hindustan Lever lead Top 10 Brands and Advertisers respectively

Videocon D2H and Hindustan Lever continue to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 47 (November 18-24) with 14,409 and 1,50,167 in...

Wagh Bakri Tea Group takes legal action against ad plagiarism

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

DHL comes up with brand campaign for football lovers during ISL

360 degree interactive brand campaign to engage over 500 million people