Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively
Saini has been the account lead of some of Triton’s largest clients such as Eureka Forbes, Adani Wilmar and YES Bank
Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, J...
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front
The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate
It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!
This agency was born after national brands reportedly struggled to connect with the south Indian audiences
Axis MF has chosen The Womb in order to expand in the fast-growing mutual funds space
ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to prese...
The account will be handled by the agencies’ Delhi team
Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan
The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...
The brand has launched its new TVC with Bollywood action star
As a tribute to this truly special bond PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaignthat celebrates this relati...
Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...
Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...
This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups
The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping
Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunit...
MSL - PublicisGroupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate
The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone
The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey
Videocon D2H and Hindustan Lever continue to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 47 (November 18-24) with 14,409 and 1,50,167 in...
A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea
360 degree interactive brand campaign to engage over 500 million people
FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch
As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018
Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends