Reliance Trends wishes all #Nayi Wali Diwali through topical social media film

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Flashed Yesterday: We are looking at best acquisitions: Sir Martin Sorrell

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CE...

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign

The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’

Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

ASCI upholds complaints against 116 out of 165 advertisements

Of the 116 upheld ads, the majority belonged to healthcare and education

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Isobar India to handle digital duties for VIP Bags

Isobar India will now handle the social and creative duties for the brand

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

EMVIEs 2017: Madison Media wins Grand EMVIE; Wavemaker comes in second in Media Agency of the Year tally

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across t...

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

CVL Srinivas to be recipient of exchange4media Influencer Award 2017

The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award...

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Mobivity is the future for brand advertising

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms