Ogilvy Kolkata-Greenply urge consumers to save embarrassing themselves with use of cheap ply

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in th...

Bigbasket’s online campaign establishes it as go-to place for all customers

The campaign invites different types of customers to try the bigbasket experience to make life simpler

Vodafone Premier Badminton League all set to #SmashTheHouseDown

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Aj...

Kerovit launches campaign with Anushka Sharma

Aims to feature among top five players in the bath solutions space by 2020

Suzuki’s ‘Kam Peeta Hai’ TVC campaign takes quirky route

Suzuki reminds buyers the logical reason why they choose their scooter in the first place

Lotus Make-Up launches #SparkleEveryday campaign

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

#Virushka: Will the super-brand leave advertisers clean bowled?

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advert...

FoxyMoron Wins The Digital Mandate For Blackberrys

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a mu...

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Forecast 2018: Digitally ahead agencies will thrive, legacy agencies will see the beginning of the end: Ashish Bhasin

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

Taapsee Pannu Stands Strong with Women’s Horlicks

Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

Palau creates world’s first conservation pledge, stamped in visitors’ passports

First country in the world to ask visitors to sign declaration in passports to protect its environment and culture for next generation

CARS24 Rolls Out TVC Featuring Boman Irani For #BechneWalaPrice

360–degree campaign across television, digital, radio and OOH across major cities

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

India may become a Rs. 1 trillion advertising market by 2022

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

Soho Square Wins the Creative Mandate for Medlife

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to