FoxyMoron Wins The Digital Mandate For Blackberrys

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a mu...

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Forecast 2018: Digitally ahead agencies will thrive, legacy agencies will see the beginning of the end: Ashish Bhasin

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

Taapsee Pannu Stands Strong with Women’s Horlicks

Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

Palau creates world’s first conservation pledge, stamped in visitors’ passports

First country in the world to ask visitors to sign declaration in passports to protect its environment and culture for next generation

Palau creates world’s first conservation pledge, stamped in visitors’ passports

First country in the world to ask visitors to sign declaration in passports to protect its environment and culture for next generation

CARS24 Rolls Out TVC Featuring Boman Irani For #BechneWalaPrice

360–degree campaign across television, digital, radio and OOH across major cities

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

India may become a Rs. 1 trillion advertising market by 2022

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

Soho Square Wins the Creative Mandate for Medlife

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Terry Savage to leave Cannes Lions after 2018 Festival

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as chairman.

Shell takes up the cause of environment conservation with a video starring Jennifer Hudson

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives

CEAT further empowers women with Safety Grip campaign

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combi...

Dentsu Webchutney creatively combats racism with #TheRacistCover

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by...

Britannia NutriChoice Digestive's TVC inspires youngsters to embrace healthy eating

The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!