Zovi.com has appointed Bang in the Middle as its communication agency. There was no formal pitch for the account.
Zovi has aggressive plans for the brand. Zovi is looking at expanding both the offering and geographical spread. Bang in the Middle will work in creating the new campaigns across mediums to make the brand more desirable.
Manish Chopra, CEO Zovi.com said, “We are on a new growth curve and we needed a partner who is hungry, willing to experiment and work inventively to create the following for the brand. We found that in ample measure in Bang in the Middle.”
Naresh Gupta, Managing Partner and CSO of Bang in the Middle, said “Zovi.com is a terrific brand, early to move into the fashion space and today is well placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board”
Zovi.com is a brand that offers fashionable garments and shoes for both Men and Women.