Top Story

e4m_logo.png

Home >> Advertising >> Article

Zoom moves creative account to Contract; ad spend worth Rs 15 crore

06-May-2005
Font Size   16
Share
Zoom moves creative account to Contract; ad spend worth Rs 15 crore

Zoom channel of Times Television has moved its creative business from Lemon Communication to Contract. The change wasn't preceded by any pitch. The key reason is Ravi Deshpande's movement to Contract as Chief Creative Officer. The account size is Rs 12-15 crore.

Apurva Purohit, COO, Times Television, confirming the development, said, "We are very happy with the efforts and results that Ravi Deshpande and his team brought to Zoom and we want to continue this partnership, which is why we have moved the business to Contract."

Purohit explained that Deshpande brought in "tremendous value addition" to the Zoom brand. This change ensures that Zoom continues to be under Deshpande's supervision. Deshpande is responsible for the much spoken about creative campaigns that took place at the time of Zoom's launch and also at the time of the launch of the channel's show 'Pop Korn'.

The media buying for the channel is done in-house by the Zoom marketing team.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO