Zoom channel of Times Television has moved its creative business from Lemon Communication to Contract. The change wasn't preceded by any pitch. The key reason is Ravi Deshpande's movement to Contract as Chief Creative Officer. The account size is Rs 12-15 crore.
Apurva Purohit, COO, Times Television, confirming the development, said, "We are very happy with the efforts and results that Ravi Deshpande and his team brought to Zoom and we want to continue this partnership, which is why we have moved the business to Contract."
Purohit explained that Deshpande brought in "tremendous value addition" to the Zoom brand. This change ensures that Zoom continues to be under Deshpande's supervision. Deshpande is responsible for the much spoken about creative campaigns that took place at the time of Zoom's launch and also at the time of the launch of the channel's show 'Pop Korn'.
The media buying for the channel is done in-house by the Zoom marketing team.