Zodiac Clothing Co Ltd (ZCCL) has launched its S/S2016 campaign by bringing back the ‘Zodiac Man’ across three brands - Zodiac, Zod! Club wear and Z3 relaxed luxury.
The campaign talks about celebrating classic elegance this summer. The ads would cover the entire range of summer special offerings including linen suits, accessories, formal and casual linen shirts.
Commenting on the campaign, Salman Noorani, President and Managing Director, Zodiac Clothing Company said, "The iconic ‘Zodiac Man’ was created way back in the 60's by my father and Bal Mundkar of Ulka Advertising. My brother carried this campaign very successfully through the 70’s and early 80’s generating tremendous recall for the brand. Today I am delighted to revive this advertising icon. Our new campaign reinterprets the Zodiac Man for modern times and makes him relevant across our brands – Zodiac, Z3 & ZOD! Club Wear.”
Jonathan Harries, Worldwide Chairman, FCB who was actively involved in the campaign said, “One of the most refreshing things about being involved in the Zodiac Man campaign was being in the meeting with Mr Salman Noorani. It’s so rare to be in an advertising meeting these days, anywhere in the world, and having the guy who can say “yes” in the room. In my opinion that’s the best, most efficient way to get to great advertising.”
Haresh Moorjani, Executive Creative Director, FCB Ulka said, “The Zodiac Man is one of the most memorable campaigns in Indian advertising. When we decided to bring him back, it was quite a challenge to reinvent him for 2016 .He had to blend machismo with sophistication, ruggedness with elegance. The campaign brings alive his personality across all the three brands -- Zodiac, z3 and ZOD! But more than anything it is quite an honor to be associated with one of the most legendary advertising creations."
The campaign broke across print, outdoor and digital.