Top Story


Home >> Advertising >> Article

ZO retains Reckitt Benckiser’s strategy biz

Font Size   16
ZO retains Reckitt Benckiser’s strategy biz

In a rather quietly conducted process, Reckitt Benckiser (RB) had put up the strategy part of its media mandate up for a review. Various agencies were part of the pitch though exchange4media could not independently ascertain which agencies were in the fray for the RB strategy pitch.

Following this review, Reckitt Benckiser has decided to retain ZenithOptimedia for the strategy part of its business, and hence maintain ZO’s position as RB’s media AoR (agency of record).

The pitch was called for in October 2012 and did not include the pricing component. Neither Reckitt Benckiser official nor ZenithOptimedia team were available for comments but sources familiar with the situation have confirmed the development to exchange4media.

For ZenithOptimedia, this comes on the back of the agency retaining the media mandate for Nestle India.

Tags Reckitt Benckiser MPG Havas

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...