Top Story


Home >> Advertising >> Article

ZO announces management succession in Performics, Resultrix in India

Font Size   16
ZO announces management succession in Performics, Resultrix in India

After founding, growing and leading Resultrix as Global COO for close to five years, Gulrez Alam moves to Singapore as Chief Development Officer, APAC. In this role, he will be working with Gerry Boyle to lead New Business and develop as well as evangelise Digital in the APAC region for ZenithOptimedia.

Tanmay Mohanty, who has played a pivotal role in shaping up Resultrix under Alam for more than a year now, will be taking on the mandate of MD, Performics India. In this role, he will be in-charge of leading both Performics and Resultrix operations in India. He will also help the ZO Group to further develop and grow its digital capabilities. In this new role, Mohanty will directly report to Anupriya Acharya.

Commenting on the development, Alam said, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking over the India responsibilities from me and am sure he will take the organisation to greater heights.”

Mohanty added here, “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across content, creative, communication have performance culture at the core.”

Confirming the development, Acharya noted that Resultrix will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements become more sophisticated and move from vanilla to more expertise based solutions, the competitive advantage will get even more sharply defined. She said, “Our revenues from digital as ZO Group in India are already upwards of 40 per cent and we will focus to grow this further in the coming years.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow