After founding, growing and leading Resultrix as Global COO for close to five years, Gulrez Alam moves to Singapore as Chief Development Officer, APAC. In this role, he will be working with Gerry Boyle to lead New Business and develop as well as evangelise Digital in the APAC region for ZenithOptimedia.
Tanmay Mohanty, who has played a pivotal role in shaping up Resultrix under Alam for more than a year now, will be taking on the mandate of MD, Performics India. In this role, he will be in-charge of leading both Performics and Resultrix operations in India. He will also help the ZO Group to further develop and grow its digital capabilities. In this new role, Mohanty will directly report to Anupriya Acharya.
Commenting on the development, Alam said, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking over the India responsibilities from me and am sure he will take the organisation to greater heights.”
Mohanty added here, “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across content, creative, communication have performance culture at the core.”
Confirming the development, Acharya noted that Resultrix will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements become more sophisticated and move from vanilla to more expertise based solutions, the competitive advantage will get even more sharply defined. She said, “Our revenues from digital as ZO Group in India are already upwards of 40 per cent and we will focus to grow this further in the coming years.”