Top Story

e4m_logo.png

Home >> Advertising >> Article

ZO announces management succession in Performics, Resultrix in India

09-January-2014
Font Size   16
Share
ZO announces management succession in Performics, Resultrix in India

After founding, growing and leading Resultrix as Global COO for close to five years, Gulrez Alam moves to Singapore as Chief Development Officer, APAC. In this role, he will be working with Gerry Boyle to lead New Business and develop as well as evangelise Digital in the APAC region for ZenithOptimedia.

Tanmay Mohanty, who has played a pivotal role in shaping up Resultrix under Alam for more than a year now, will be taking on the mandate of MD, Performics India. In this role, he will be in-charge of leading both Performics and Resultrix operations in India. He will also help the ZO Group to further develop and grow its digital capabilities. In this new role, Mohanty will directly report to Anupriya Acharya.

Commenting on the development, Alam said, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking over the India responsibilities from me and am sure he will take the organisation to greater heights.”

Mohanty added here, “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across content, creative, communication have performance culture at the core.”

Confirming the development, Acharya noted that Resultrix will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements become more sophisticated and move from vanilla to more expertise based solutions, the competitive advantage will get even more sharply defined. She said, “Our revenues from digital as ZO Group in India are already upwards of 40 per cent and we will focus to grow this further in the coming years.”

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’