ZIOX Mobiles, the newly launched mobile devices brand promoted by Sun Airvoice, has awarded its creative duties to August Communications. The win comes on the basis of a multi-stage multi-agency pitch that took place in Delhi. However, the size of the account could not be ascertained at the time of filing the report.
Deepak Kabu, the CEO of ZIOX Mobiles, commented, “ZIOX Mobiles intends to challenge established players and gain a sizeable market share rapidly through innovation and disruptive thinking. For this, we needed a partner that matched our level of willingness to break new grounds. We found August Communications ready to take this on.”
Goutam Mishra, the Marketing Head of ZIOX Mobiles, said, “We chose the agency on the basis of their fresh creative approach and customer insights. It coincided with our outlook, as we are trying to approach the cluttered market in a fresh new way as well.”
Asked if the brand plans to rope in a celebrity, Mishra replied, “A celebrity surely helps to break the clutter. If not now at this stage, but a celebrity for the brand could be on the cards few months down the line.”
A new campaign is currently underway that showcases the no-nonsense approach of Ziox Mobiles with its sharp focus on delivering exciting products and services to its growing customer base. Since it is a new brand, the main focus of the communication will be on highlighting the distribution and width of the brand. The 360 degree campaign will comprise TV, print, digital and unconventional media.
Earlier this year, Ziox Mobiles had launched its range of products in the Indian markets. One of the major strengths of Ziox Mobiles is its state-of-the-art manufacturing facility in Delhi-NCR that lends the mobile manufacturer the freedom to innovate.
Commenting on the account win, Manish Bhatt, Partner, August Communications said, “We are delighted to be associated with Ziox Mobiles, and are dedicated towards building the brand as one of the major players in the high growth Indian mobile devices industry.”
Vivek Dhyani, Partner, August Communications added, "The category is extremely challenging with several international and domestic players vying for a superior position. However, we shall do our best to justify the trust placed by Ziox Mobiles in our creative capabilities.”