Top Story

e4m_logo.png

Home >> Advertising >> Article

ZenithOptimedia wins media mandate for Truecaller

26-August-2015
Font Size   16
ZenithOptimedia wins media mandate for Truecaller

ZenithOptimedia has won the media mandate for Truecaller after a selection process that involved multiple agencies. This mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well.

Kari Krishnamurthy, Vice President, Growth and Partnerships, Asia and Country Manager, India, said, “Truecaller has witnessed an accelerated growth in India; especially in the tier I markets. We were looking for media partners who have a deep understanding of the Consumer Internet space to help us establish strong media touch points in the tier II and III markets. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

Commenting on the win Hari Krishnan, Managing Director, ZenithOptimedia, said, "This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Truecaller."

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India