ZenithOptimedia has won the media planning and buying mandate of HomeShop18, India’s leading television shopping channel, also available on the web and mobile. ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets.
Hari Krishnan, Managing Director of ZenithOptimedia says, “This is a sizeable win for ZenithOptimedia India. There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them.”
Vikrant Khanna, Chief Operating Officer Homeshop18 said, “Mr. Vikrant Khanna, Chief Operating Officer Homeshop18 said, “HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them.”
HomeShop18 sells popular as well as exclusive quality brands, to customers nationally, operating in a multimedia environment including Internet, TV and mobile. The company demonstrates the product features in detail resulting in informed buying decisions, further enriching the shopping experience. The company offers the complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings and food.