Nestle India has completed its media review and has decided to stay with its incumbent ZenithOptimedia. The account had come up for review after nearly seven years. Industry sources peg Nestle India’s media spends in the vicinity of Rs 150 crore to Rs 180 crore.
Nestle was in conversation only with agencies that were aligned with it globally. Consequently, the agencies in the pitch apart from the ZenithOptimedia were Maxus and MediaCom.
Nestle’s business in India is across various categories including milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionary, vending and food services amongst others. In various categories, Nestle brands such as Nestle, Maggi, Nescafe, Munch, Kit Kat, Polo and others are amongst category leaders.
The company has faced competition from the likes of Unilever, GSK and ITC in the last two years for some of its strongest categories. The review is also seen as a step to further augment Nestle’s communication strategy in the changed competitive environment.