Top Story

e4m_logo.png

Home >> Advertising >> Article

ZenithOptimedia Group's Equinox bags UrbanClap media mandate

17-February-2016
Font Size   16
ZenithOptimedia Group's Equinox bags UrbanClap media mandate

ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital of UrbanClap.

UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence. 

Hari Krishnan, Managing Director, ZenithOptimedia said, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us.  UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

Varun Khaitan, Co-founder of UrbanClap said, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry. UrbanClap is really about convenience and comfort, and more importantly, about trust.  We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...