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ZenithOptimedia bags Singapore Airlines’ global media mandate

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ZenithOptimedia bags Singapore Airlines’ global media mandate

ZenithOptimedia has won the global media mandate for Singapore Airlines, sources confirm. Singapore Airlines has now parted ways with its global media agency, MEC, after 15 years.

Singapore Airlines called a statutory review in April. Singapore Airlines has extended its relationship with creative agency of six years TBWA until 2017 without a pitch 10 months back.

The appointment is for the period from 1 October 2015 to 30 September 2018, with an option to extend for another two years, according to market reports.

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