Top Story

e4m_logo.png

Home >> Advertising >> Article

ZenithOptimedia bags Singapore Airlines’ global media mandate

17-September-2015
Font Size   16
Share
ZenithOptimedia bags Singapore Airlines’ global media mandate

ZenithOptimedia has won the global media mandate for Singapore Airlines, sources confirm. Singapore Airlines has now parted ways with its global media agency, MEC, after 15 years.

Singapore Airlines called a statutory review in April. Singapore Airlines has extended its relationship with creative agency of six years TBWA until 2017 without a pitch 10 months back.

The appointment is for the period from 1 October 2015 to 30 September 2018, with an option to extend for another two years, according to market reports.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.