Times Internet Ltd (TIL), the company behind Internet portal Indiatimes.com, has awarded its media account to ZenithOptimedia Delhi. The business was earlier handled by GroupM’s MEC. The realignment follows Times Internet’s decision to look for a fresh perspective on all its brands.
The business includes TIL’s flagship brand Indiatimes.com with its various sub-brands, Mail, Shopping, Travel and the mobile short code 58888, among others, besides the new services that are to be launched. One of the key things that swung the decision in ZenithOptimedia’s favour was their ability to demonstrate a 3D media view that mirrors the changing media consumption habits, especially for the Internet generation, a large part of TIL’s audience.
Commenting on the development, Dinesh Wadhawan, MD & CEO, Times Internet Ltd, said, “We are in acceleration mode and in the process of revamping our existing Internet brands as well as launching new ones. ZenithOptimedia displayed a fresh perspective on effective use of media for a ‘Media’ brand. They also bring with them a great ability to forge cross-media alliances that not only help in brand building but also increase revenue opportunities for our media offerings.”
Speaking on the new business, Ambika Srivastava, CEO, ZenithOptimedia, said, “We are very excited to get the opportunity to work for Indiatimes and are looking forward to a long term relationship with them. These client wins are testimony to ZenithOptimedia’s skills across product categories, extensive knowledge of the industry, state-of-the-art proprietary research tools, and proven buying efficiency.”
TIL has been one of the Internet companies that have been quite active in the advertising space. Its relaunched offering of Indiatimes Mail, backed by a large television campaign, has seen a multi-fold growth in new account registrations.