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ZenithOptimedia bags highest number of businesses in Jan-Oct ’09: R3 study

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ZenithOptimedia bags highest number of businesses in Jan-Oct ’09: R3 study

ZenithOptimedia has emerged as the agency bagging the highest number of businesses in the January-October 2009, according to the R3 study. The agency’s position has been buoyed by the recent wins such as Swarovski Asia Pacific, Usha International, Unitech Wireless, and Godfrey Philips.

ZenithOptimedia maintained the top position in October 2009. According to the R3 study, the agency has reported overall YTD billings of Rs 324.4 crore, while the estimated YTD billings stand at Rs 446.5 crore.

During this period, ZenithOptimedia had lost the HP Asia Pacific business.

Meanwhile, Mindshare has maintained its second place on the back of previous wins. The agency’s recent wins include Milestone Interactive, Steel Authority of India, Xenos Technologies, and Girias Investment.

MPG is at No 3 with recent wins including Dr Morepan, Tata Asia Pacific, Symantec Asia Pacific, and Nirlep.

Fastest mover in October 2009 is OMD at No 4, who took the massive Vodafone regional business. The other wins include Gems & Jewellery, Henkel India, and Standard Chartered Bank. The agency was ranked No 8 last month.

At No 5 is MEC, which has secured recent wins like Ruchi Soya, Nationalist Congress Party, Karnataka Government, Helix, and Tikona.

The R3 New Business League has been compiled each of the last 86 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.


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