Soon after winning INX Media and INX News, ZenithOptimedia has now Future Brands, Ranbaxy, CTC Mall and HTC to its portfolio. These wins are estimated to be worth annualised billings of Rs 150 crore. Commenting on the business gains, Ambika Srivastava, CEO, ZenithOptimedia, said, “We are thrilled with these wins as they will provide us an opportunity to work as partners with clients who have exciting plans for the future in this market. It demonstrates ZenithOptimedia’s strengths with regard to its ROI philosophy, people resource, tools and practice.”
These businesses will complement an already impressive portfolio comprising brands like Aviva, British Airways, Emaar MGF, Fidelity, Hewlett-Packard, Hyundai, Living Media Group, Nestlé, Oberoi and Puma to name a few.
An official communiqué said: “The clients chose ZenithOptimedia on the basis of its compelling ROI proposition that focuses on investments, outcomes, building sustainable connection with consumers to increase marketing productivity and committed to measurements, evaluation and continuous improvement.”