ZenithOptimedia India has been assigned Swarovski’s Asia-Pacific media planning and buying account as part of a global alignment. Sources close to the development have pegged the account size at Rs 5-10 crore. The account was awarded without a pitch on the basis of ZenithOptimedia’s relationship with the client in Europe.
It may be recalled that Swarovski had called a global pitch in 2008, which resulted in ZenithOptimedia and Havas’ MPG sharing the account. In Asia, MPG was assigned the media planning and buying duties in Australia, Singapore, Greater China, and India.
Reacting to the development, Satyajit Sen, MD, North & East, ZenithOptimedia, said, “We are happy to win the business. We will be handling the media planning and buying for Swarovski. It will add to our current roster of ‘sparkling’ clients.”
The agency is scheduled to begin work on the account from January 2010.