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Zenithmedia’s southern operation aims high

Zenithmedia’s southern operation aims high

Author | Shubha Kumble | Saturday, Jan 03,2004 9:01 AM

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Zenithmedia’s southern operation aims high

The previous year didn’t see much happening at Zenithmedia’s southern operations other than the entry of Sumit Kanungo as its new Senior VP and GM. Currently shuttling between Kolkata and Bangalore, Kanungo is expected to set base in Bangalore by the month end. Aiming at a minimum 50% growth, the agency has very clearly set its sights high.

Despite serving as Zenithmedia’s Senior VP and GM, Southern operations, Sumit Kanungo is yet to call Bangalore home. “I am currently working out of both Kolkata and Bangalore as I’ll continue looking after our eastern operations even as I’ve taken over this new responsibility,” he explains. Kanungo takes over as South Head from Indrneel Basu who took up a network assignment in Malaysia. Responding to whether the shuttling will work out in the long run, Kanungo says, “When I was looking after our eastern operations I found that the task was not utilizing my full potential. I therefore asked for this added responsibility.” According to Kanungo, in the coming month he will set base in Bangalore, which will be his priority place.

Plans for this year include the acquisition of new businesses and further strengthening of its southern operations. The agency is also particular about associating itself with the big names. “We do not want to actively pursue a cluster of small clients, as they make equal demands on our resources and the returns on investment is very low. We are looking for substantial growth here of nothing lower than 50% and are planning to add on around two to three significant new accounts,” he elaborates. Bangalore, according to Kanungo, is a demanding market where clients expect a high level of quality to be consistently maintained. “We are in the process of reinforcing our office here and have already gathered an excellent team,” he says.

With 2003 being a year of transition for the agency, there was not much business acquisition. “We participated in most of the big pitches and the very fact that we came quite close to winning some of them is a good sign in itself,” says Kanungo. The agency’s southern client list includes the likes of Arun Ice creams, Kurl-On, Campco Chocolates, Dalmia Cements and Karnataka Soaps and Detergents Ltd (KSDL).

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