Zenith Optimedia, a unit of Publicis Groupe, has bagged the media duties of MicroMax, a company creating life-enhancing mobile phone solutions and wireless technologies, and Bharat Hotels. The accounts are worth Rs 20 crore.
Bharat Hotels had invited Zenith Optimedia for a single agency pitch, whereas for Micromax, it was a multi-agency pitch. Zenith Optimedia would be offering services such as ‘strategic focus and superior rates’ and ‘planning, buying and digital focus’ to Micromax and Bharat Hotels.
Commenting on the new wins, Ambika Srivastava, CEO, Zenith Optimedia, said, “We are delighted to win these accounts and are confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries.”
Zenith Optimedia’s portfolio of clients include Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INX Media, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine, and Puma, among others.