Zenith Optimedia has shifted to a new, swanky home in Vatika Towers in Gurgaon. Earlier, the agency was operating from two offices – one at Vatika Triangle and the other at First India Place – both in Gurgaon. The reason for shifting to a 10,000 square feet office is because Zenith Optimedia’s Delhi operation is growing rapidly. It already has 75 people on board.
"This is another positive step for Zenith Optimedia and indicates our commitment to our clients in India. Zenith Optimedia is witnessing exciting times and the team is geared to handle the challenges ahead," said Ambika Srivastava, CEO, ZenithOptimedia India.
In mid-April, ZenithOptimedia had announced the launch of its digital unit, Zed Digital, in India. Zed Digital will offer a complete digital portfolio, including display advertising, SEM, gaming and mobile services. HP, Nestle, Hyundai and Puma are some clients on board. HP is one of the largest online spenders in India today.
The company is also working on a mobile advertising application that will help advertisers deliver contextual advertising on SMS to consumers. Zed Digital is in talks with developers, manufacturers and operators to get the ad platform off the ground.