Zenith Optimedia has bagged the media duties of Haier Appliances. The account size is pegged at Rs 20 crore. The incumbent agency was Mediacom. Haier Appliances products include refrigerators, colour televisions, DVD players, washing machines, microwave ovens, dishwashers and airconditioners.
The creative duties were awarded to Law & Kenneth recently. The incumbent creative agency was Grey.
Zenith Optimedia CEO Ambika Srivastava said, “We will be doing media strategy, buying and planning for Haeir Appliances. We are doing a 360-degree multimedia campaign including print, TVC, outdoors, etc.”
This year the company will be spending Rs 35 crore on the marketing of these products. The spends have been increased keeping in mind the Cricket World Cup to be played next month and the Beijing Olympics in 2008. Haier is also one of the sponsors of the Beijing Olympics